59club appoints new managing partner for Europe West & North Africa

59club has announced the appointment of Maxence Boireau as its new Managing Partner for 59club Europe West & North Africa overseeing operations in France, Belgium, Luxembourg, the Netherlands, Tunisia, and Morocco.

In the golf industry for the past decade, Maxence brings a wealth of expertise to 59club and is committed to continuing the company’s legacy of providing exceptional service to its clients.

“I’m thrilled to join 59club at such a pivotal time,” said Maxence. “59club has a long-standing reputation for helping businesses across golf and hospitality deliver exceptional customer experiences. I am dedicated to building on this legacy.

“With a deep passion for both golf and hospitality after a decade in these industries working for well-recognised brands like Le Golf National or Golfbreaks, I believe 59club possesses the tools and expertise to empower businesses of all sizes to achieve their customer experience goals. I am excited to join 59club as they enter this exciting phase of growth. The introduction of new services and ongoing updates to their industry-leading tools make this a perfect time to be on board.”

Under Maxence’s leadership, 59club will continue to focus on providing golf courses, hotels, restaurants, spas and gyms with the data, objective analysis, and insights they need to make informed decisions about their customer experience programs with the help of Mystery Shopping, Satisfaction Surveys, and Training & Education. The company will also be expanding its product offerings to include innovative solutions that will help golf courses attract and retain more customers.

“We are confident that Max is the right person to lead 59club Europe West & North Africa into the future,” said Simon Wordsworth, founder of 59club. “He has a deep understanding of the golf and hospitality industry, and a proven track record of success. We are excited to see what he will accomplish in the years to come.”