TVS Motor Company arrives in Italy – is the rest of Europe in the plans?

TVS Motor Company (TVSM), the Indian giant that already exports two and three-wheeled vehicles to 80 countries, announced its official arrival in Italy and Europe on May 15, 2024. The company, the world’s third largest manufacturer and until now mainly appreciated in emerging markets and medium and small capacities, will offer our market a selection of thermal and electric motorcycles and scooters.

During the presentation, TVS Motor Company’s Group Strategy Director, Sharad Mohan Mishra, stressed the importance of entering the Italian market in order to realize the company’s global ambitions. Enthusiasm reiterated by the newly appointed Managing Director of TVS Motor Italia: Notarbartolo di Furnari expressed confidence in the company’s long-term strategy for the Italian market, stressing product quality and customer satisfaction as fundamental pillars of its operations. In conclusion, the arrival of TVS Motor Company in Italy represents a significant step for the company and offers Italian consumers the opportunity to experience products that aim to combine quality, technology and affordability.

Although the press release makes no reference to further expansion in the European region, it is expected that it will soon be launched in other regions.