Choice Hotels names EMEA commercial head

Choice Hotels International has appointed Cedric Bartolini as the company’s new commercial head for the EMEA region.

Bartolini will direct and lead sales, marketing, revenue management and distribution efforts for the group in the region and his appointment follows the recent promotion of David Beers to the position of EMEA CEO.

In a statement, Choice said Bartolini will implement a “modern and focused” commercial strategy with a focus on further growth and profitability across the region.

Based in Paris, Bartolini joins the group with close to 20 years’ experience in hospitality, including sales and account director roles at Maritim, Mövenpick and Zenitude Hôtel-Résidences, where he was most recently the head of sales and marketing.

Commenting on his new role, Bartolini, said: “I am pleased to have joined Choice Hotels EMEA at such a key moment as it continues to focus on its growth strategy. I look forward to drawing upon my past expertise to help the commercial team maximise business opportunities in the EMEA region.”

EMEA CEO David Beers, added: “I’m confident that [Cedric’s] leadership and commercial focus will be instrumental in helping us achieve our strategic goals, enhance our market presence, and strengthen our franchisee-focused value proposition across EMEA.”