Bitpanda makes touchdown in NFL European leg | SportsMint Media

The National Football League (NFL) has announced a strategic partnership with Bitpanda, a leading European cryptocurrency investment platform.

This collaboration has marked a significant step forward for both organisations as they seek to broaden their appeal and engage with a wider audience.

As the NFL’s official European partner, Bitpanda will enjoy exclusive sponsorship rights in the region. The partnership will include prominent branding at the upcoming NFL game in Munich, Germany, on November 10, as well as digital activation rights throughout the season.

Eric Demuth, Chief Executive of Bitpanda, expressed enthusiasm for the partnership, stating, “American football is becoming more important in Europe and is reaching more people faster. That’s why it makes perfect sense for us to enter into a partnership with the NFL.”

The partnership between Bitpanda and the NFL underscores the increasing mainstream adoption of cryptocurrencies. As the NFL continues to expand its presence in Europe, Bitpanda stands to benefit from enhanced exposure and engagement opportunities.

This collaboration aligns with Bitpanda’s partnership with German soccer powerhouse Bayern Munich, whose home stadium, Allianz Arena, will host the November NFL game between New York Giants and Carolina Panthers.

Earlier this week, the NFL announced the Las Vegas Convention and Visitors Authority as its lead partner across the UK and Ireland for the 2024 season. The agreement also designated the Authority as the presenting partner of the 2024 NFL London Games.

Bitpanda, an Austrian company headquartered in Vienna, offers a user-friendly mobile app for investment activities including cryptocurrency exchange, commodities and securities trading, and exchange-traded funds (ETFs). With over 2.7 million users and a valuation exceeding USD 4 billion, Bitpanda has established itself as a leading player in the crypto investment space. Additionally, the company serves as the official crypto and trading sponsor for AC Milan.

The 2024 NFL season kicked off today with the defending champions Kansas City Chiefs defeating Baltimore Ravens 27-20. The action continues tomorrow morning with Philadelphia Eagles facing off against Green Bay Packers at 5:45 AM IST.