FIBA 3×3 Europe Cup 2024 attracts record-breaking viewership and digital engagement

VIENNA (Austria) – The FIBA 3×3 Europe Cup 2024, held in downtown Vienna from 22-25 August, has set new benchmarks for digital engagement and viewership, underlining the success of this competition.  

FIBA 3×3’s digital channels drew more than 30 million social media impressions, while digital engagements surpassed 1.1 million. Additionally, the 3×3 Europe Cup 2024 videos generated 524,000 views on YouTube, a significant increase of 189% compared to 2023 and 102% compared to 2022. The tournament’s online popularity also translated into a surge in new subscribers, with a 198% increase in 2024 compared to the previous year. The total number of views generated by the competition was over 23.5M

The geographic reach of the FIBA 3×3 Europe Cup 2024 was equally impressive. While Serbia maintained its top spot as the country with the most viewers, Germany, the United States, Austria, and the United Kingdom made significant strides, entering the top 10 audience list for the first time. 

“We are thrilled to witness the continued global growth and popularity of 3×3 basketball,” said FIBA 3×3 Managing Director Alex Sanchez. “The record-breaking digital engagement and viewership for the Europe Cup 2024 reinforce the ever-increasing appeal of our sport and our passionate global fanbase. This success is a testament to the incredible performances of our players on the court, our fantastic hosts, Vienna, and our loyal sponsors.” 

“It has been an honor to work with the FIBA team and host this prestigious event,” said Aldin Saracevic, Secretary General of Basketball Austria. “The collaboration has been exceptional, not only with FIBA but also with IWBF. We are delighted to see the tournament’s success both on and off the court. Ending up with two Gold medals is just incredible. The positive impact of the FIBA 3×3 Europe Cup 2024 on our 3×3 program in Austria has been immeasurable.” 

As the FIBA 3×3 Europe Cup continues to evolve, it is clear that the sport’s digital presence will play a crucial role in its global expansion.  

The 10th edition of the FIBA 3×3 Europe Cup will be held in Copenhagen, Denmark, in September 2025 at the City Hall Square, in the heart of the city.