Mediadrive appointed advertising sales agency for Ladies European Tour

Mediadrive, Europe’s leading golf advertising agency, is proud to announce its latest partnership with the Ladies European Tour (LET), becoming the exclusive representative for advertising and media sales. 

As part of this partnership, Mediadrive will work closely with the LET to manage and optimise advertising opportunities across its website, mobile and APP, ensuring that brands and businesses are able to reach a growing, diverse audience of golf and sports fans. This collaboration aims to support the continued growth of the Ladies European Tour and its athletes by attracting leading brands to advertising to the fans of LET from a range of industries. 

“We are thrilled to partner with the Ladies European Tour, an organisation that not only showcases top-tier talent but also promotes the empowerment and visibility of women in sports,” said Simon Bale, CEO of Mediadrive. “This is an exciting opportunity for us to bring brands into the vibrant world of women’s golf, the fastest growing sector in the game, that has been relatively untapped up until now.” 

The LET has seen increasing popularity in recent years, with a growing global fanbase and expanding media presence. This partnership is expected to build on that momentum, creating new avenues for brands to connect with a dynamic and engaged audience. Mediadrive will be responsible for developing tailored advertising solutions across digital platforms and enhancing the user experience with impactful and captivating advertising creative. 

Alexandra Armas, CEO of the LET commented, “We are delighted to welcome Mediadrive on board as our advertising partner. Their expertise in media strategy and advertising sales will be invaluable in helping us drive revenue through our digital platforms, further grow the reach of women’s golf and continue to highlight the incredible talent within the Ladies European Tour.” 

This partnership underscores both organisations’ commitment to promoting inclusivity and excellence in sports, driving new opportunities for sponsorship and fan engagement in the ever-evolving landscape of women’s golf.