Jente launches global platform for Europe, US expansion | Retail News South Korea

Premium South Korean online retailer Jente has announced that it has expanded into the US, Canada, and Europe in addition to Asia by launching its worldwide platform.

Trendsetting clients have commended the improved editorial material on the global platform as a key distinction on Jente’s Korean website. The business collaborated with international fashion writers to provide in-depth product and brand storytelling.

Since its founding in 2020, Jente has expanded quickly to become one of the leading online luxury marketplaces in Korea. Having 100 per cent direct sourcing from boutiques and zero counterfeit goods is part of its distinctive business strategy.

For its successful forays into uncharted areas, Jente has concentrated on fortifying its network of boutiques abroad. In over ten countries, including Italy, France, Switzerland, and Spain, it has partnered with over 330 boutiques. Over 7,000 products from Korea and other countries are sourced by the company.

According to the company, last year it started pilot operations in China and Japan, which helped it gather information for its full-scale global market expansion.

In order to implement a localised payment system for every market, it also partnered with significant payment gateway providers across the globe. This should make it easier and cost-free for people throughout the world to buy Jente’s products.

In order to give customers a more comprehensive cultural experience than just a purchase, Jente also emphasises the sustainability, workmanship, and history of its products.