H World International Plans Europe-Wide Growth With Zleep Hotels Brand – Retail & Leisure International

To leverage the demand of the economy segment, H World International acquired the full brand rights for Zleep Hotels at the beginning of August 2024. At the same time, the joint venture with the Danish partner was dissolved and operations in Denmark under the Zleep Hotels brand will discontinue at the end of January 2025. In line with the asset-light strategy, H World International is now focusing on expanding the brand in Central and Eastern Europe. Soon, guests will be able to check into the first Zleep Hotel in Germany: the opening of Zleep Hotel Frankfurt Airport Kelsterbach is planned for the first quarter of 2025.

“Over the past two years, we have established the Zleep Hotels brand in Europe by opening hotels in Madrid, Prague, Lausanne and Zurich. We are aiming to expand our economy lifestyle brand with further strategic partnerships. Our current pipeline for new Zleep Hotels is encouraging and underlines our commitment,” says Oliver Bonke, Chief Executive Officer of H World International.

Germany is an important growth market for the brand: in addition to Frankfurt-Kelsterbach, further Zleep Hotels are planned in Hamburg, Leipzig and Göppingen.

“We are proud of the strategic partnerships with companies such as Säntis Home, Penta Real Estate, Commerz Real and Nemis Hotels, with whom we are driving the brand’s growth. We have already signed framework agreements for a further ten Zleep Hotels and are in negotiations for additional agreements with further partners in Central and Eastern Europe,” Bonke continues.

“Our Swiss project locations and the Zleep Hotels brand are an ideal match. We appreciate the good and trusting cooperation with the dynamic team of H World International,” says Rico Zindel, CEO of Säntis Home AG, which has signed a framework agreement with H World International for further franchise hotels in German-speaking Switzerland. Most recently, the Zleep Hotel in Zurich-Kloten was opened; two more Zleep Hotels are already in development in Bern-West and Lucerne-Emmenbrücke.

At Zleep Hotels, great prices coupled with stylish design take center stage. Inspired by Danish design tradition, underscored by such partners as Fritz Hansen, the brand blends a timeless, minimalist aesthetic with natural, durable materials creating a chic atmosphere. The public areas are designed as social spaces to meet, work, enjoy a coffee or cold beer. The concept is suitable for both new buildings and for converting existing buildings into stylish and efficient hotels.

About H World International 
H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 250 million members worldwide. H World International is part of H World, one of the world’s largest and fastest growing hotel groups