Travel
Global Travel Industry Embraces Payment Orchestration with CellPoint Digital’s New OOSD Platform, Transforming Airline Commerce in Key Markets like the U.S. and Europe – Travel And Tour World
Thursday, November 21, 2024
CellPoint Digital, a leader in payment solutions for the airline and travel industries, has secured a substantial $30 million funding round from Toscafund and Penta Capital. This investment is designed to fuel the launch of the company’s new Offer Order Service Delivery (OOSD) platform, which is poised to transform the airline retailing ecosystem. The platform is tailored to support the growing shift towards modern airline commerce, providing a seamless, frictionless, and efficient payment experience for both travelers and service providers alike.
This latest funding round marks a significant milestone for CellPoint Digital, as it continues to solidify its position as a global pioneer in Payment Orchestration, providing solutions that streamline payment processes and optimize money movement in the travel industry. The company’s innovative technology is already at the core of several key partnerships with leading global brands such as Virgin Atlantic, Southwest Airlines, Cebu Pacific, Avianca, and Riyadh Air, among others.
Accelerating Global Expansion and Driving Revenue Growth
The $30 million investment will empower CellPoint Digital to accelerate its global expansion and cater to the rapidly growing demand for its payment orchestration solutions. As the airline industry continues to embrace new distribution channels and modern retailing strategies, CellPoint Digital’s OOSD platform will enable travel brands to optimize their payment systems, enhance customer experiences, and drive profitability.
Kristian Gjerding, CEO of CellPoint Digital, expressed enthusiasm about the funding round, saying, “As our company has grown rapidly in the last few years, we’ve delivered our industry-first payment orchestration solution to more travel brands worldwide, helping them optimize their payment processes, drive profitability, and improve customer satisfaction. This latest investment from Toscafund and Penta Capital not only validates our growth but sets the stage for more expansion and success within the travel market, positioning us for long-term scalability.”
The influx of capital will be used to enhance the company’s global footprint and strengthen its support for partners worldwide. It will also allow CellPoint Digital to further develop its Alternative Payment Method (APM) hub to meet the evolving needs of travel providers who are increasingly catering to international and diverse consumer bases.
A Market Leader in Payment Solutions for the Travel Industry
CellPoint Digital’s flagship payment orchestration platform is already making waves in the travel sector. The platform’s advanced features help travel companies increase their revenue by improving transaction authorization rates and providing customers with an array of localized payment methods, regardless of where they are located in the world. The system’s ability to support a multi-acquirer payment model enables travel brands to open up new growth opportunities and minimize costs, particularly in the context of cross-border transactions.
Steven Scott, Founding Partner at Penta Capital, noted, “CellPoint Digital has continually solidified its leading market position, demonstrating its ability to expand aggressively while maintaining a responsible approach to growth. As we forecast increased demand for its solutions across the global travel sector, we are confident that this investment will provide further growth opportunities.”
Introducing the OOSD Platform: A New Era in Airline Commerce
The launch of CellPoint Digital’s Offer Order Service Delivery (OOSD) platform represents a significant leap forward in airline commerce capabilities. Designed with modern airline retailing in mind, the OOSD platform will empower airlines to:
- Seamlessly transition from legacy Passenger Service Systems (PSS) to a modern Offer and Order architecture.
- Manage payment-driven offer creation and transactions across all channels, creating a more unified and cohesive booking experience.
- Streamline real-time order management and fulfillment, ensuring faster and more efficient service delivery.
- Deliver data-driven personalization at scale, enabling airlines to tailor offers based on customer preferences and behaviors.
The OOSD platform is particularly crucial in an era dominated by New Distribution Capability (NDC), a modern standard that allows airlines to offer personalized and tailored services to travelers. By integrating payment orchestration into the offer and order management process, CellPoint Digital is positioning itself as a key player in this evolution of airline retailing.
Partnerships with Industry Giants to Shape the Future of Travel Retailing
CellPoint Digital’s advanced payment solutions and the OOSD platform are already being embraced by forward-thinking airlines like Riyadh Air and Southwest Airlines. These strategic partnerships reflect the growing demand for seamless payment orchestration and modern retailing in the airline industry.
In addition to optimizing payment processes, the platform also offers the ability to support a range of payment methods, including emerging alternatives, ensuring that airlines and travel companies can cater to a global, tech-savvy consumer base. With real-time order management and a focus on data-driven personalization, CellPoint Digital’s solutions are set to redefine the future of airline commerce, providing a more efficient, user-friendly experience for both airlines and travelers.
A Look at the Future of Travel Payments
Looking ahead, CellPoint Digital aims to continue expanding its presence in the global travel ecosystem, with plans to further enhance the capabilities of the OOSD platform and optimize payment processes for its growing client base. The company’s investment in cutting-edge payment technology is a testament to its commitment to driving innovation in the travel sector and supporting the transformation of the industry’s retailing landscape.
About CellPoint Digital: CellPoint Digital is a fintech leader and the creator of a Payment Orchestration Platform designed to optimize digital payment transactions and enable new payment options. With offices across the globe, including locations in Copenhagen, Dallas, Dubai, London, Miami, Pune, and Singapore, CellPoint Digital is empowering travel brands to scale their payment ecosystems, optimize transaction routing, and minimize payment costs.
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