Adagio adds new aparthotels in France and Belgium

Extended stay specialist Adagio has expanded its European portfolio with the opening of three franchised properties in France and Belgium.

The Accor-owned brand has opened Adagio Access Rouen Center Cathédrale in Rouen, Adagio Access Porte de Camargue in southern France and Adagio Access Brussels Airport as part of the expansion of its franchise model.

A fourth franchise property, Adagio Original Abidjan Marcory in the Ivory Coast, is set to open later this year, which will be Adagio’s first location in sub-Saharan Africa.

Xavier Desaulles, CEO of Adagio, said: “Adagio is experiencing rapid development. Franchise development, which meets the expectations of many real estate owners, is one of the drivers of this growth. By developing franchising, Adagio is strengthening its position as the European leader in aparthotels.”

Adagio has increased the number of franchised aparthotels in its portfolio from five locations in 2018 up to 28 properties in 2024. They now account for nearly 20 per cent of Adagio’s total hotels, which currently stands at 126 locations with 14,265 apartments in 15 countries.

This momentum is set to continue with the aparthotel brand expecting two-thirds of future openings to be through franchised properties. This will particularly be the case in regions such as Africa, the Middle East and Asia, where Adagio properties will co-locate with another Accor hotel brand on the same site.

Adagio, which is aiming to reach 200 locations globally by 2028, is also developing “co-living” concepts at properties such as Adagio Original Paris Bercy and the forthcoming Adagio Original London Whitechapel, which is due to open in October 2024.