Allbirds secures distribution agreements in Europe and Latin America | Retail News Europe

Two new partners have been signed by footwear company Allbirds to manage product distribution in Europe and Latin America.

Chris Sports will be the sole distributor of Allbirds in Austria, France, Germany, Italy, Liechtenstein, and Switzerland as of 1st July 2025. Wystam, a company located in Uruguay, will introduce the brand in a few South American nations, such as Argentina, Ecuador, and Paraguay.

According to Annie Mitchell, the company’s chief financial officer, the two agreements build upon Allbirds’ current international distributor model, which it has used in five of its major regions during the previous year.

Florian Lenz, business unit manager at Chris Sports, stated that the most recent distribution agreement not only represents a “significant step” for the company but also advances efforts to “fulfil our responsibility as a company.”

“With Allbirds by our side, we aim to inspire our customers to make sustainable choices and make a positive impact on the environment,” Lenz added.