Allbirds signs distribution agreements for Europe and Latin America

Allbirds has signed agreements with distributors in Europe and Latin America as part of the expansion of its international distributor model. Effective July 1, 2025, Chris Sports will be the exclusive Allbirds distributor across Austria, France, Germany, Italy, Liechtenstein and Switzerland. Chris Sports, founded 30 years ago, is based in Switzerland and has a long-standing tradition in sports and outdoor retail.

Additionally, and also effective July 1, 2025, Uruguay-based Wystam will become the exclusive Allbirds distributor for Argentina, Bolivia, Ecuador, Paraguay, Peru and Uruguay. Wystam, headquartered in Uruguay, is a family-funded business and a distributor of international brands across Latin America. Wystam specializes in delivering fashion, footwear and lifestyle products to consumers throughout the dynamic Latin American market.