Amazon Fashion Europe partners with UK resale platform

The partnership sees Hardly Ever Worn It take up a digital storefront on the Amazon platform, with orders fulfilled and dispatched by the resale platform, which was founded in 2012 by entrepreneur Sharon Wolter Ferguson.

Limited to European consumers based in the UK, Italy, Spain and Germany, the offering includes clothing, footwear and accessories from luxury fashion houses including Prada and Chanel.

Amazon Fashion Europe VP Ruth Diaz said: “We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles.

“We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury”.

Tatiana Wolter Ferguson, who succeeded her mother Sharon as CEO of Hardly Ever Worn It in 2020, said: “Hardly Ever Worn It launching on Luxury Stores at Amazon, marks a new level of visibility for luxury resale.

“Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the world’s most trusted market places, we are able to bring this to fruition, enabling more people to experience the joy of resale.”