Ed Sanderson has been hired as Executive Vice President of Business Development for ASM Global Europe. This newly created role is key to ASM Global’s strategy, cementing its position as market leader across the continent.
Over the past three years, Ed has been spearheading the development of ASM Global within Asia, working on ground breaking projects such as the expansive Kai Tak Sports Park Project. Ed’s transition to the European division marks a pivotal moment for the company as it continues its mission to elevate the fan experience in key markets across the continent. His global perspective and proven track record in navigating complex commercial landscapes make him well-equipped to lead our growth across Europe and the UK.
Chris Bray, President of ASM Global Europe, said: “Europe represents a dynamic and exciting market for us. Our recent successes in the UK, Portugal, Italy and Finland have reinforced ASM Global’s market leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see. Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients. His expertise will be instrumental in helping us to bring more best-in-class live entertainment experiences to millions more fans across Europe and we are delighted to welcome him to our European team.”
