DMWF Europe: Speaker Q&A, Shally Luo – Business Director, Former Global Head of Digital, Nestcare, Ex. GrandVision – Marketing Tech News

Please can you introduce yourself and provide a brief history of your digital marketing journey?

I’m Shally Luo and I’ve been immersed in the digital marketing world for over 17 years here in the Netherlands. 

My journey began with a passion for connecting brands with their audiences and I’ve had the privilege of driving commercial success for premium brands, building brand awareness for industry leaders such as Intel, TomTom, Adidas and GrandVision. 

What aspects of the Panel: A Frictionless Experience-Driven Commerce Strategy session at DMWF Europe on the 26-27 November, are you most excited about as a speaker?

I’m thrilled to be part of the panel on “A Frictionless Experience-Driven Commerce Strategy.” I’m particularly excited to delve into the challenges commerce marketing will face in the next 12 months and explore how AI can transform insights into unique commerce experiences. Additionally, discussing the evolving consumer buying habits and the strategies that will drive customer satisfaction and loyalty is something I’m very passionate about. This session promises to be a deep dive into the future of commerce marketing, and I can’t wait to share and learn from my fellow panelists.

Which project from the past year stands out as your proudest achievement?

Launching the world’s first Fortnite eyewear collection across 26 countries was a standout project for me. It was a first-of-its-kind collaboration that pushed the boundaries of digital marketing and brought a disruptive move into the metaverse, showcasing the power of innovative storytelling.

What marketing advancement and trend are you most enthusiastic about in the digital marketing landscape?

I’m incredibly enthusiastic about the rise of Gen Z trends and the strategic use of platforms like TikTok. The ability to create engaging, authentic content that resonates with younger audiences is transforming the digital marketing landscape and opening up new avenues for brand engagement.

What single piece of advice would you give to a friend working in the digital marketing space?

 Stay curious and never stop learning. The digital marketing landscape is constantly evolving, and keeping up with the latest trends and technologies is crucial. Embrace change, experiment with new strategies and always look for ways to innovate. 

Lastly, could you share what is your favourite marketing campaign and why it resonates with you?

One of my favorite campaigns is the strategic TikTok partnership we developed. It resonated with me because it perfectly captured the essence of digital innovation and trend spotting, allowing us to connect with Gen Z in a meaningful way and roll out best practices globally. It was a testament to the power of understanding and leveraging new digital trends.