Europe Buy Now Pay Later Business Report 2024: BNPL Payments to Grow by 15.2% to Reach $167 Billion in 2024 – Market Forecasts to 2029

European Buy Now Pay Later Market

Dublin, Aug. 21, 2024 (GLOBE NEWSWIRE) — The “Europe Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics” report has been added to ResearchAndMarkets.com’s offering.

BNPL payments are expected to grow by 15.2% on an annual basis to reach US$167.0 billion in 2024.

The medium to long-term growth story of the BNPL industry in the region remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 10.1% during 2024-2029. The BNPL gross merchandise value in the region will increase from US$145.0 billion in 2023 to reach US$269.7 billion by 2029.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

The buy now pay later sector is poised for accelerated growth in the European market over the medium term. The rising adoption among consumers, across age groups, will drive the growth of the industry in Europe. Not just young generation shoppers, but even older cohort is turning to the payment solution to fund their everyday purchases, as inflation continues to bite their household income.

The margin pinch, caused by higher interest rates and an inflationary environment, resulted in a few global providers shutting down their operations in Europe. However, this resulted in growth opportunities for other firms, who are expected to expand aggressively across the European market, to accelerate growth rate. Overall, the publisher maintains a positive growth outlook for the BNPL industry in Europe over the next three to four years.

Firms are expanding in the European market to boost usage and drive growth in the region

With the market projected to grow over the next three to four years in Europe, businesses are expanding in the region to tap into untapped markets. The expansion strategy is also driving the trend of strategic collaborations in the sector.

• Marqeta, in October 2023, entered into a strategic partnership with Scalapay to drive the buy now pay later usage in Europe. As part of the collaboration, the two firms will issue virtual cards for online and in-store transactions to Scalapay’s BNPL users. The scalable platform offered by Marqeta will support Scalapay to drive better shopping experiences for its users.

• Klarna, on the other hand, is also planning to expand its presence across the European region. The firm is seeking in-store partnerships to benefit from the growing usage of BNPL products among consumers across age groups. The move to expand aggressively in the European region comes at a time when a few firms have taken measures to cut down costs.

Story continues

Zip, for instance, abandoned 10 of the 14 markets it operated in, including the United Kingdom in 2023. Clearpay, in 2023, also ceased operations in many European nations, including Italy, France, and Spain. This is offering growth opportunities for firms like Klarna, who are well-positioned to accelerate growth rate in Europe on the back of rising demand.

An increasing number of Brits are turning to buy now pay later schemes in the United Kingdom

The inflationary environment has put a strain on consumer spending power, with a vast majority of the Brits struggling to even pay their bills. As a result, millions of shoppers have turned to payment solutions like buy now pay later schemes to fund their purchases and daily lifestyle.

• According to a report from Citizens Advice, 11% of consumers have used the payment method for grocery shopping. This percentage increases to 35% among frequent BNPL users. In another report, published by the Financial Conduct Authority, nearly 14 million Brits were using the BNPL schemes to make purchases in six months, leading to January 2023.

In 2024, the publisher expects the trend to further continue in the United Kingdom market. The higher uptake of the BNPL schemes is aiding the gross merchandise value and volume growth for providers. However, this is also resulting in higher delinquencies, with many users not able to make timely repayments.

BNPL startups are raising funding rounds to offer innovative payment solutions in Italy

Amid the rising demand for installment payment solutions across the region, several startups have entered into the sector to tap into the growth market. These startups are also raising funding to reach more customers in the region.

• Qomodo, the Italy-based payment aggregator, announced that the firm had raised €34.5 million in its pre-seed funding round in November 2023. The BNPL service offered by the firm is specifically directed towards in-store retailers, which is expected to drive the next growth phase of the BNPL industry across Europe over the medium term.

Going forward, the publisher expects more such startups to raise funding rounds, driving the competitive landscape in the sector. Furthermore, the publisher expects firms to enter into strategic partnerships, as they seek to widen the distribution of their BNPL product in the in-store segment.

Key Topics Covered:

• Europe Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Austria Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Belgium Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Denmark Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Finland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• France Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Germany Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Greece Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Italy Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Netherlands Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Norway Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Poland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Spain Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Sweden Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• Switzerland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

• United Kingdom Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

Key Attributes:

Scope

BNPL Market Size and Spending Pattern, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later Revenue Analysis, 2020-2029

• Buy Now Pay Later Revenues

• Buy Now Pay Later Share by Revenue Segments

• Buy Now Pay Later Revenue by Merchant Commission

• Buy Now Pay Later Revenue by Missed Payment Fee Revenue

• Buy Now Pay Later Revenue by Pay Now & Other Income

Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

BNPL by Purpose, 2020-2029

BNPL by Business Model, 2020-2029

BNPL by Merchant Ecosystem, 2020-2029

• Open Loop System

• Closed Loop System

BNPL by Distribution Model Analysis, 2020-2029

BNPL Analysis by Channel, 2020-2029

• Online Channel

• POS Channel

Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later in Others: Market Size and Forecast

• Gross Merchandise Value Trend Analysis

• Average Value Per Transaction Trend Analysis

• Transaction Volume Trend Analysis

Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

For more information about this report visit https://www.researchandmarkets.com/r/xvzdo3

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900