Europe sports apparel market to reach US $ 50.5 billion by 2031, says report | Retail News Europe

Due to changing customer preferences, growing health consciousness, and the growing popularity of sports and fitness activities, the sports clothing industry in Europe is expanding rapidly. Sportswear that is comfortable, inventive, and improves performance is in high demand as more people lead active lifestyles.

The report from Persistence Market Research explores the major developments, factors propelling growth, obstacles, and prospects facing the sportswear industry in Europe. During the 2024–2031 projection period, the sports apparel market in Europe is anticipated to rise significantly. It is projected that the market will reach US $ 50.5 billion, representing a 4.5 per cent compound annual growth rate (CAGR).

Primary factors driving market expansion include the growing emphasis on health and well-being, improvements in fabric technologies, and the incorporation of sustainability into product offerings.

Europe’s market dynamics differ greatly from one another. Because of their established fitness culture and larger disposable budgets, Western European nations like Germany, France, and the United Kingdom are the biggest consumers of sports apparel. As fitness trends gain popularity and disposable incomes rise, Eastern Europe offers profitable growth prospects.

Key competitors in the fiercely competitive European sportswear sector are Adidas AG, Nike Inc., Puma SE, and Under Armour Inc. To hold onto their market positions, these businesses prioritise innovation, sustainability, and strategic alliances. Additionally, local businesses are gaining traction by providing specialised goods that satisfy local tastes.