Foresights Sports expands European sales team

Foresight Sports Europe, the leading launch monitor and golf simulator manufacturer, has expanded its European sales team with the appointment of Andrew Lee to cover the German market. 

Originally from Scotland and now a German citizen, Andrew’s extensive background in the golf industry makes him an invaluable addition to the Foresight family and to the German golf technology market.

With over four decades of golf experience, Andrew began his journey in Scotland, playing golf from a young age. His unwavering dedication to the sport led him to become a fully qualified PGA Professional. His career path took a turn towards the business side of golf, driven by his passion for the game.

Prior to joining Foresight, Andrew worked at Titleist as the Mainland Europe Fitting and Education Manager. His focus has always been on enhancing the golfing experience for dedicated players, ensuring they have fun, improve their skills, and remain engaged with the sport. Andrew’s approach extends beyond players, as he has worked closely with trade partners, educating them in fitting techniques and how to better service their customers.

“Andrew Lee’s extensive experience in golf, both as a player and a professional in the industry, aligns perfectly with our vision at Foresight,” said Foresight Sports Europe’s EMEA Sales Manager James Stewart. “His knowledge and passion for the game, combined with his expertise in golf technology, make him the ideal person to lead our sales initiatives and strengthen our presence in the German market.”

Foresight is renowned for its cutting-edge launch monitors and golf simulator solutions. The company’s products, including the Quad, GC3 and newly launched Falcon, are recognised for their precision, utilising high-speed cameras to directly measure, rather than rely on calculated data. This accuracy is vital for golf teachers and fitters, offering immediate and detailed feedback on ball and club performance.

With Andrew joining the team, Foresight continues to expand its footprint, especially in the German market. “Andrew brings a unique perspective, blending his Scottish roots with extensive experience in the German golf world. His vision for integrating technology into everyday golf practice aligns perfectly with our mission to make golf a year-round sport,” said Foresight Sports Europe’s Sales Director, Steve Dacre.

In addition to their broad range of tour-trusted launch monitors, Foresight offers a range of simulator options, from compact, self-assembly Sim-in-a Box solutions to fully custom installations. These simulators enable golf enthusiasts to enjoy their sport all year round, and golf clubs to maximise their space efficiently to drive additional, year-round revenues.

“I am thrilled to be part of the Foresight team and eager to introduce more golfers and industry professionals to the many advantages of our technology,” said Andrew Lee. “With Foresight’s innovative products, I am confident that we can revolutionise the way golf is practiced and enjoyed.”

Andrew can be reached directly by email at andrew.lee@foresightsports.eu.