Inspire Europe to donate 1% of peaks profits to supporting dementia care

A small portion of the proceeds from sales achieved this January and February through Inspire’s online and call centre operations, plus its 90-strong network of homeworkers, will be donated to Dementia UK – a specialist nursing charity providing dementia support and advice.

“Holidays are integral to memory making, both pre and post dementia diagnosis,” said newly promoted Inspire Europe chief executive Lisa Henning. “As a team, we therefore felt Dementia UK would make a fitting beneficiary.

“When we mention a percentage of the sale will be donated to the charity, customers are very complementary.”

Inspire has provided its homeworkers more than 250 marketing assets to support peaks business and to drive engagement, including destination guides, sales materials and personalised content.