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Keeway determined to ‘consolidate its position’ in Europe
Keeway arrived in Europe in 1999 as QJ Motor’s brand for this market. Currently, the same group is also present with Benelli and MBP Moto (now Morbidelli), making a strong commitment to the «Old Continent».
In fact, Keeway has opened research and development centers, emphasizing that it is here to stay in Europe. Yang Cheng, the European marketing coordinator for Keeway, highlighted to InMoto.it that the aim is to continue consolidating their market position:
– Over the last 25 years, Keeway has been at the forefront of the European market, as demonstrated by our three research and development centers in Europe. These ensure that Keeway, Morbidelli, and our other brands continue to innovate. Our goal is to develop best-selling products and consolidate our position.
Among the best-selling models from Keeway and associated brands in Europe, one that stands out is the RKF125, but there is also room for the success of other types of motorcycles, such as the Morbidelli C1002V.
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