NBA and Foot Locker Europe Expand Collaboration | Talk Business

The NBA and Foot Locker Europe have announced an exciting multiyear expansion of their partnership, aiming to deepen connections with basketball fans across Europe. This collaboration continues Foot Locker’s role as an official NBA marketing partner in Europe and enhances its engagement with the continent’s thriving basketball culture.

NBA Paris Games 2025: A Key Partnership Milestone

As part of this expanded partnership, Foot Locker will serve as an associate partner for the NBA Paris Games 2025, presented by Tissot. The highly anticipated games will bring together the Indiana Pacers and San Antonio Spurs for two regular-season matchups at the Accor Arena on January 23 and January 25, 2025. This marks a milestone event for European NBA fans, as they will have the opportunity to witness top-tier NBA talent on their home turf in a weeklong celebration of the sport.

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Celebrating Basketball and Sneaker Culture in Europe

Through this collaboration, Foot Locker aims to elevate basketball culture in Europe by introducing exclusive products, community-focused initiatives, and fan-centric experiences. This aligns with Foot Locker’s broader vision of empowering local communities and expanding basketball’s reach in cities like Barcelona, Berlin, London, Milan, Paris, and Rotterdam.

As part of this ongoing commitment, Foot Locker will continue to host youth basketball clinics in partnership with the NBA. These clinics offer young fans and aspiring athletes valuable resources, mentorship, and a platform to deepen their love for the sport. This initiative reflects Foot Locker’s dedication to fostering the next generation of basketball enthusiasts across Europe.

“Expanding our marketing partnership with the NBA in Europe solidifies Foot Locker’s leadership in basketball culture globally and deepens our impact beyond the game,” said Kim Waldmann, Chief Customer Officer of Foot Locker, Inc. “We’re excited to connect with fans and players through unique events and activations that celebrate the sport and its culture across Europe.”

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Limited Edition NBA Jackets by Jeff Hamilton to Mark Foot Locker’s 50th Anniversary

To celebrate both Foot Locker’s 50th anniversary and the expansion of its NBA partnership, renowned fashion designer Jeff Hamilton will create a limited collection of 50 NBA jackets. These exclusive jackets will be available through giveaways, with Foot Locker’s FLX loyalty program members and followers on European social media channels getting the chance to win. Winners will also receive a subscription to NBA League Pass, the league’s premium live-game service available via the NBA App.

This collaboration with Jeff Hamilton combines basketball culture with high fashion, adding another layer to the unique appeal of the Foot Locker-NBA partnership. The exclusive jackets are anticipated to be a highly sought-after collector’s item, further cementing Foot Locker’s connection with sneakerheads and basketball fans alike.

“Our expanded collaboration with Foot Locker Europe reinforces our shared commitment to celebrate the vibrant basketball cultures and rich history of the game in so many communities across Europe,”* said Dina Ahmad, Vice President of Global Partnerships for NBA Europe and the Middle East. *“We look forward to working with Foot Locker on a variety of fan activations in conjunction with the two games in Paris in January between the Spurs and Pacers.”

Expanding Fan Access: NBA League Pass and Broadcast Options for European Fans

For fans across Europe, the 2024-25 NBA season is more accessible than ever. The NBA’s regional broadcast partners and NBA League Pass make live games and exclusive content readily available to European audiences. Fans can stay connected through the NBA’s social media channels on platforms like Facebook, Instagram, X (formerly Twitter), and YouTube, or via the official NBA App on iOS and Android. Additionally, NBA merchandise is available on NBAStore.eu, allowing fans to celebrate the sport with authentic gear.

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About Foot Locker, Inc.

Foot Locker, Inc. is a leading name in the global sneaker and apparel industry, with around 2,500 stores across 26 countries. The brand has a rich history of fostering sneaker culture and is dedicated to unlocking the “inner sneakerhead” in everyone. With a diverse portfolio that includes Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos, Foot Locker connects communities worldwide through footwear and fashion.

About the NBA

The National Basketball Association (NBA) is an iconic sports and media organization with a mission to inspire and unite fans around the world. Comprised of five leagues, including the NBA, WNBA, NBA G League, NBA 2K League, and the Basketball Africa League, the NBA reaches audiences in 214 countries and offers content in 60 languages. As the league continues to grow internationally, its focus remains on community-building and social responsibility through initiatives like NBA Cares.

Looking Ahead: Strengthening Community, Culture, and Basketball

The NBA and Foot Locker’s expanded partnership highlights a shared vision to enhance the fan experience and promote basketball culture in Europe. With the Paris Games and exclusive products like Jeff Hamilton’s custom jackets, fans can look forward to an engaging season filled with unique opportunities to connect with the sport they love.

For more information on Foot Locker’s initiatives and to stay updated, visit footlocker-inc.com or follow @FootLockerEU on Instagram.

Image credit: Michael Berlfein / Shutterstock.com