Oppo ramps up global smartphone push with Europe, Latin America key markets

Chinese smartphone maker Oppo is ramping up its overseas push with a sharpened focus on Europe and South America, backed by its expanding manufacturing capacity overseas, a company executive said.

Oppo, the world’s fourth largest smartphone vendor in the third quarter, is “steadfast” about investing in Europe and aiming to gain more ground in the premium market, Billy Zhang, president of overseas marketing, sales and services at Oppo, said in an interview last week.

“We are consistently investing in our products, manpower, marketing, and customer relationships in Europe, and this reflects our unwavering commitment and approach to this market,” Zhang said.

Last month, the company extended its sponsorship of the Union of European Football Associations to 2027.

Oppo’s Find X8 series, the latest flagship smartphone launched for the China market on Thursday, will be available in Europe later, according to Zhang.