Qemetica’s salt business in Europe grows significantly

Sales of Qemetica’s main salt product, salt tablets, increased by 30% compared to the previous year. There was also strong growth in table salt, with sales up 35% on the previous year. Qemetica is selling from the salt works in Staßfurt to more and more European countries, e.g. Italy, Spain and Slovenia. Growth in these countries was eight or ten times higher in the first half of 2024 compared to the first half of 2023.

Growth was also significant in the company’s most important markets. “We are growing in our strategic markets of Germany, France, Scandinavia, the Czech Republic and Slovakia and are generating an average of 20-40% more sales there compared to the previous year,” says Thilo Birkenheier, Business Unit Director Salt at Qemetica. Qemetica is also gaining new markets. “We are gaining new destinations in Europe such as Bulgaria, Croatia, Romania, Hungary, Cyprus and Greece, but also outside Europe, for example Morocco, Tunisia and Jordan,” explains Birkenheier.