The pretty Spanish seaside town 10km from Benidorm – Europe’s ‘best hidden gem’

Just a short 10 km journey from the bustling beaches and skyscrapers of Benidorm lies Villajoyosa, a picturesque seaside town  crowned earlier this year Europe’s “best hidden gem” by the European Best Destinations website.  

Known for its vibrant waterfront houses, unspoiled beaches, and traditional Spanish charm, Villajoyosa, often referred to as “La Vila Joiosa” by locals, offers a tranquil escape from the high-energy crowds of the Costa Blanca.

With a name that translates to “Joyful Village,” Villajoyosa certainly lives up to its moniker.

The town boasts a laid-back, inviting atmosphere that’s perfect for travellers seeking to unwind and experience the authentic side of Spain’s Mediterranean coast.

While neighbouring Benidorm is famous for its nightlife and lively beach scene, Villajoyosa provides a more relaxed setting with a unique blend of historic allure and natural beauty. 

Its coastline is dotted with golden sandy beaches, turquoise waters, and hidden coves, making it a perfect destination for sunbathing, snorkelling, and even kayaking.

The town’s waterfront is perhaps its most striking feature: rows of colourful houses line the beach, painted in shades of blue, yellow, green, and red.

This iconic scenery dates back to the days when fishermen painted their homes in bright colours to spot them from the sea, a tradition that continues to give the town its distinct charm.

Villajoyosa’s old quarter is an architectural gem, featuring cobbled streets, Roman-era ruins, and charming plazas lined with family-owned tapas bars and artisan shops.

At the heart of the old town, the Iglesia de la Asunción, a 16th-century Gothic church, stands as a testament to the town’s rich history.

Visitors can wander through these ancient streets, discovering hidden plazas and learning about the town’s heritage, which dates back over 2,500 years.

Food lovers are in for a treat as well, as Villajoyosa is renowned for its fresh seafood and local delicacies. The town’s central market offers an array of freshly caught fish, local produce, and Spanish sweets.

Villajoyosa is also known as the chocolate capital of Spain, home to the famous Valor chocolate factory, where visitors can take guided tours to learn about the town’s sweet history and sample its delicious creations.

Villajoyosa’s close proximity to Benidorm, just a 15-minute drive, makes it easy to access, with buses and trains connecting the two towns.

The scenic coastal route offers spectacular views of the Mediterranean, with stops along the way for those who wish to take in the sights.

Once in Villajoyosa, the best way to explore is on foot. The town is small and easily walkable, allowing visitors to soak in its ambience at a leisurely pace.

Most attractions, from the old quarter to the beachfront, are within walking distance, so visitors can enjoy the slow, unhurried charm that the town offers.