Warner Bros. Discovery extends cycling rights in Europe

WBD has acquired the rights through a long-term agreement with the European Broadcasting Union (EBU) for the Amaury Sport Organisation (ASO) and UNIPUBLIC properties from 2026. Going forward, every Grand Tour will be shown on WBD’s channels and platforms across Europe until at least 2030.

The deal adds exclusive UK rights for the Tour de France, with the Tour de France Femmes now exclusive in Norway and Ireland, alongside coverage for viewers in every market in Europe. Likewise, WBD has added exclusive coverage of La Vuelta a España in Norway and the Netherlands for the men’s and women’s races.

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The package of rights in Europe also includes many of the men’s and women’s editions of the Classics such as Paris-Roubaix, Liège–Bastogne–Liège and La Flèche Wallonne as well as stage races Paris-Nice, Critérium du Dauphiné, and Volta a Catalunya. From 2026, this package of rights will be exclusive in the UK.

WBD will offer live coverage of each race on Eurosport’s channels with streaming available for Max subscribers across Europe and local commentary will be available in up to 20 languages.

Trojan Paillot, SVP of Sports Rights Acquisitions and Syndication at WBD Sports Europe, said: “Our commitment to cycling has seen us invest in the most comprehensive live rights portfolio, which includes every men’s and women’s Grand Tour race, and we’re delighted to now extend our relationship with our partners at ASO and EBU to take us into a fifth decade of covering the world’s greatest races including the Tour de France.”

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