Woman reveals why you’re not pulling off the “It Girl” European summer look

A woman has gone viral after sharing her controversial opinions about how Americans are missing their mark with their European vacation outfits.

‘Euro Summer’ styling is taking over our FYPs, quickly becoming filled with influencers sharing GRWMs from Capri and beach day outfit ideas for Barcelona—but Lindsay Rose’s viral video has sparked conversations about whether U.S. tourists truly understand what Euro summer style is all about.

Speaking to Newsweek, the 24-year-old photographer and content creator shared, “I have been fortunate enough to travel to Europe several times, visiting cities like Paris, Amsterdam, Florence, Brussels, and more! While I am by no means an expert on European fashion, I have gotten to experience a fair amount of it and I’m always left inspired by their style.”

Summing up how to spot an American abroad and a genuine European outfit, share shared, “I think a very short way to describe the difference between American fashion and Euro fashion is if you were to tell an American woman she looks very trendy she would most likely be flattered, and if you were to tell a European woman she looks trendy she would most likely be offended.

“We go to social media for what to wear in certain places, and then we copy and paste instead of simply using it as inspiration and creating it into something that’s our own. We try too hard to wear what is ‘trendy’ and we listen to the fashion influencers about ‘what we should wear in Europe this Summer’, but then we get to Rome and there are 20 other girls in the exact same outfit as us at the L’Antico Forno.”

Being caught twinning with a stranger is a huge no-no for anyone on the European fashion scene, as she continued, “The stylish people in Europe all have curated such a unique wardrobe. I especially love it when I see a group of girlfriends and I get to witness a small glimpse of their personalities through their outfits. They just don’t care about what others are saying is trendy and they wear exactly what they like. Whether it’s something chic and timeless, edgy and bold, or often a combination of both.”

She also noted the globality of fashion, with trends going beyond borders. “Fashion is a language, and whether you like it or not, when you put something on you’re communicating something to everyone,” she said. “I just really love what the people in Europe communicate. Meanwhile it often feels like Americans are saying the same thing.”

Despite pushing for Americans to recognize their interpretation of Euro-style is far from the real thing, she added, “At the end of the day, everybody should wear whatever they feel beautiful and confident in! Whether they want to blend in with the locals, or stick to their hometown style, or try something completely different.

As for her video, which gained over 2.2 million views, she finished, “My whole point of the video was to help women be more prepared for what to expect when they travel to Europe. What they choose to do with that is entirely their choice!”

Guidance From a Euro Fashion Girl

While some may have taken offense to Rose’s honest admission, a real Euro fashion girl has told Newsweek why she agrees.

Italian Rosanna Elettra, who currently lives in London, said it is “fascinating to see how Americans interpret ‘Euro summer’ fashion, often focusing on trends they believe embody the European aesthetic. However, there are distinct differences between American and European styles.”

She explained, “European fashion is known for its effortless, practical, and sustainable approach, which often contrasts with the more curated and sometimes extravagant interpretations seen in American renditions.”

Subtlety is key for the European it-girl—something she thinks Americans overlook. She continued, “Americans tend to adopt bold and eye-catching pieces, sometimes missing the subtle elegance that defines true European summer fashion.

“For instance, while American trends might emphasize loud patterns and statement accessories, Europeans often lean towards classic, timeless pieces that prioritize comfort and functionality without sacrificing style.”

European Summer Styling Tips

Embrace simplicity and versatility

Don’t overthink your packing too much, as a capsule wardrobe could become your best friend when traveling this summer.

“European fashion thrives on simplicity,” says Elettra. “Opt for versatile pieces like a classic button-up shirt, which can be layered over swimwear during the day or dressed up for a night out.”

The added benefit of these options is their utilization of breathable fabrics for hot climates. She added, “Items like linen trousers, cotton dresses, and light cardigans are staples that balance comfort and style.”

Prioritize comfort with style

Versatility and simplicity lead perfectly into Elettra’s next non-negotiable, as she explained, “Europeans often choose chic but practical footwear, such as stylish sneakers or comfortable sandals. Brands like Birkenstock have become popular for their blend of comfort and style.”

This is essential for days exploring ruins or walking around cobble-stoned markets, as Elettra said, “Ensure your footwear is suitable for long walks and explorations, a common aspect of European vacations.”

Incorporate pops of color

Elettra’s tips thus far don’t mean your suitcase needs to be beige and boring, as she explained, “While Europeans do favor neutral and earthy tones, they also embrace colors, especially for beach outings or long walks by the coast.”

Accessories serve as a great way to incorporate fun pops of color into your look. She continued, “Accessories like statement bags, hats, or scarves in bright hues can add a vibrant touch to your outfit. These pops of color create a balanced and chic look without overwhelming the overall style.”

Focus on sustainable luxury fashion

Environmentally conscious boutiques and sustainable market stalls are a staple in any European city, as Elettra explained, “Sustainable luxury fashion is becoming increasingly popular in Europe, not just because it’s environmentally friendly, but also because of its unique appeal.”

The added benefit of shopping sustainably is the increased chances of scoring a find no one else will have, meaning it’s worth doing a bit of shopping while taking a break from the sun and sea.

“Pieces made from sustainable materials are often one-of-a-kind, allowing individuals to create unique outfits that stand out. This trend is driven by a desire for exclusivity and a commitment to high-quality craftsmanship. Investing in sustainable luxury items means you won’t see everyone wearing the same piece, making your wardrobe truly distinctive.”

Pack with a sense of place

Don’t forget to take into account your destination—Europe can range from built-up, busy cities or beachside slices of heaven, and each has its own styles and inspirations.

“When prepping and packing for a European summer, think of the places you’ll visit—the tones, colors, and even the food,” said Elettra.

“In Europe, everything is interconnected. Fashion often takes inspiration from local culture, cuisine, art, and landmarks.”

Referencing some of her favorite designer inspirations, she added, “This is why brands like Dolce & Gabbana, Versace, and Cavalli draw heavily from nature and cultural heritage. When packing, consider the landscapes and vibes of your destinations to create outfits that harmonize with your surroundings.”