Zara and Nanushka team up for premium menswear fashion | Retail News Europe

Zara is set to expand its premium menswear fashion range with Budapest-based brand Nanushka. Launching on 28th October, the collaboration marks another step in Zara’s premium collection, following with renowned names like Stephano Pilati and Kate Moss earlier this year.

The menswear collection showcases a mix of classic and contemporary styles, featuring sleek, fitted jackets, wide-leg pleated trousers, structured wool coats, knitwear, and cozy jacquard fleece sets. The range incorporates high-end materials like Casentino wool to deliver a defined look. Accessories are also added, such as hats, belts, bags, and footwear that complements apparel.

Sandra Sandor, Nanushka founder and creative director, reflects on the collaboration by stating, a ‘fusion of Eastern and Western influences’. The partnership aligns with Zara’s strategy to offer premium clothing and provides Nanunska with access to reach a global and wider audience.

The collection is available online and in select Zara stores, with an ambition to move beyond fast fashion and cater to a more sophisticated market segment.